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Native ad products explained

Native ads are designed to visually match your site's design and editorial style, so they blend with your content and feel like a natural part of the page rather than a separate advertising unit. This integration typically drives higher engagement than standard display formats.

Standard Native​

Ads that match your site's design and editorial style for a seamless user experience. Because they integrate with the surrounding content, Standard Native units tend to see stronger engagement than standard banners — particularly on content-heavy sites where users are in an active reading mindset.

Storyteller Native​

A native, scroll-friendly storytelling format optimised for engagement. Storyteller Native presents sponsored content in a narrative structure that matches the editorial flow of the page, and is optimised for mobile audiences.

Native in the context of your overall media mix​

Native performance depends heavily on how well the placements are integrated into your page layout. Well-integrated native units on content-rich pages can — in some cases — deliver eCPMs comparable to video formats, though this varies significantly by publisher, audience, and content category.

See also: Display ad products explained · Video ad products explained