Triggers Overview
Triggers define how and when notifications are created. OCM Pulse supports three types of triggers: Manual, Flash, and RSS.
Trigger Types
Manual Trigger
Send notifications on-demand through the dashboard. Ideal for:
- Announcements
- Breaking news
- Special promotions
- One-time campaigns
Learn more about Manual Triggers →
Flash Trigger
Paste an article URL and send instantly — content is pulled in automatically, no template or setup required. Ideal for:
- Fast reactions to trending content
- Sharing an external article quickly
- Any one-off send where speed matters more than fine-tuning
Learn more about Flash Trigger →
RSS Trigger
Automatically send notifications when new content is published in an RSS feed. Ideal for:
- Blog posts
- News articles
- Podcast episodes
- Product updates
Learn more about RSS Triggers →
Accessing Triggers
- Navigate to your app
- Click Triggers in the app menu
- You'll see:
- Available trigger types
- Configured RSS triggers with health status
Trigger + Segment Targeting
All three trigger types support segment targeting:
| Setting | Description |
|---|---|
| All Subscribers | Send to everyone |
| Specific Segment | Send only to matching subscribers |
This lets you send targeted notifications without creating separate triggers.
Trigger Flow
Trigger Activated → Delivery Created → Subscribers Queued → Notifications Sent
↓ ↓ ↓ ↓
Manual/RSS Status: Processing Apply Segments Report Results
Apply Freq. Cap
Comparison
| Feature | Manual Trigger | Flash Trigger | RSS Trigger |
|---|---|---|---|
| Activation | Click to send | Paste URL, click to send | Automatic on new feed item |
| Scheduling | Yes | Yes | No (immediate on detection) |
| Templates | Yes | No | No (content from RSS) |
| A/B Testing | Via A/B Tests page | No | Built-in option |
| Categories | Yes | Yes | Yes |
| Segments | Yes | Yes | Yes |
Common Use Cases
Manual Trigger
- "Flash sale starts now!"
- "New feature announcement"
- "Event reminder"
- Scheduled newsletter notifications
Flash Trigger
- Sharing a trending external article
- Quick commentary on breaking news elsewhere
- Any link worth pushing out right now, with no prep
RSS Trigger
- New blog post published
- Breaking news article
- New podcast episode
- Product catalog update